Sun Devil Athletics: 2025-26 YIR

Sep 2

Y’all I’ve just barely had enough time to review Arizona State University Athletic Director Graham Rossini’s 2025-26 YIR season and it’s already September!

Big 12 Athletics moves fast, especially in the fall. So, before the momentum of working with student-athletes on their stories, and the feeling of being settled back Tempe really gets me going with our first football game this weekend, I wanna give this MASTERCLASS of a publication about ASU’s Athletic’s achievements last year a little bit more air.

And some extra credit time for insights and bits that stick for me:

ASU Athletics is an entire ecosystem worth north of $100M to the Valley. 💰 How about that for a P&L?
We have world-class athletes and brainiacs! SCHOLARS on our teams. About half our players earned some kind of academic honor, while performing at elite levels in sports last year! Full court press on more stories these university industry Ambassadors please!
Extra: I would even venture to hypothesize that our student-athletes outperform the academic reputation of our schools, overall. Don’t forget, our Carey business school especially (🙋🏻‍♀️ ‘98) is in the Ross, Darden, Terry, Smeal league already!
510,196 fan touch points. Just in the number that were selected to make it to this report - my robot counted it and my professional mind lit up, the way I see it. ✨