Opinion: An Ode to Tesla Owners

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First off, I have never heard of a Tesla owner that isn’t happy with their overall ownership experience.  It’s absolutely no surprise that Tesla scores the highest in the industry in customer satisfaction ratings. And if it ever was a question that giving the people what they want generates incredible business results, the world will never need another use case. In approximately 12 years, the time it took you to get your kid through high school, Tesla managed to become the most valuable brand in the global automotive market. One trillion. It has skyrocketed to the world's 14th most powerful brand, and will overtake the prestige of German luxury car makers, perhaps as early as this year. To be part of this story, Tesla owners are even willing to forgive quality issues and tolerate recalls more than any other brand. There is no debating: Tesla is radically changing the automotive industry. It's Tesla, and then everybody else.

In my opinion, Tesla owners are the brand’s best ambassadors. They are themselves, in essence, a part and a representation of Elon Musk’ legendary vision.  They prioritize a Silicon Valley approach to innovation and revolutionary thinking over a more traditional industry focus on safety and control.  They favor a modern and disruptive automotive design and driving experience, one that simplifies the industry's century-old industrial-age manufacturing processes and sales and distribution models.  They welcome the aggressive push of technology that keeps them and the brand at the cutting-edge of autonomy.  They are shaping the present and the future of mobility.  And they are doing it all in the name of circularity.  I applaude and thank you.

Ultimately, Tesla owners are united by a desire to be leaders in the democratization of emission-free transportation for the world.  And I believe it is this unity that bounds Tesla owners is by a common responsibility: to share. 

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